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SEO_101_2013_CoverSearch Engine Optimization (SEO) is the foundation of an inbound marketing program - choosing keywords that buyers use to search for you on the web and optimizing your site to get found will help attract visitors and qualified leads to your website. In Search Engine Optimization 101, you will:

  • Learn how to set up your website to make sure you get found on the web
  • Learn best practices for identifying the keyword phrases that buyers use to find your products or services on the web
  • Learn how to avoid being penalized for "over-optimizing" your website
  • Learn how to create content that will drive qualified traffic to your site and convert them to leads and customers

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